LIVE · MEDIA DESK DUBAI · BUSINESS BAY EST. MMXXIV
A MEDIA BUYING HOUSE N 25.20°  E 55.27°

We don't run ads.
We move inventory.

A revenue infrastructure house for Dubai's luxury brokerages. Creative, media, CRM, booked call — one team, one P&L, one number at the bottom of the report. AED, not impressions.

The Power of Legacy. ·EST. DUBAI · MMXXIV ·2 NEW MANDATES · Q1 2026
ON THE DESK · Q4 2025
Six brokerages on retainer.

Performance is the only language. The rest is decoration.

REPORTED · Q3 2025
VERIFIED · CFO ON FILE
ATTRIBUTED PIPELINE AED 142M Closed primary-market sales since the office opened. Verified by CFOs on file.
BLENDED ROAS 4.1× Return on ad spend, across six retained brokerages in 2025.
BOOKED CALLS · YTD 2,840 High-intent qualified calls placed on broker calendars — not MQLs, not raw leads.
COST PER LEAD AED 38 Median CPL on Meta primary spend — down from AED 142 in Q1 2025.
Who we work with

Specialists, by design. Generalists, never.

Eighty percent of our spend goes through real estate brokerages, primary and secondary. The remainder is the verticals that share their economics — high-ticket, high-trust, long-cycle. If your average deal is under AED 50K, we are probably not the house for you.

01PRIMARY · 80%

Real estate brokerages.

Off-plan, primary, secondary. Emaar, Damac, Nakheel, Sobha — wherever the inventory lives. We are operationally fluent in the entire Dubai property stack.

Off-planPrimarySecondaryVillaApartment
02

Real estate developers.

Launch campaigns from teaser through hand-over. Master-developer accounts welcome.

LaunchPre-saleResale
03

Luxury brands.

Watches, jewelry, fashion houses with retail in The Dubai Mall, City Walk, DIFC.

RetailDTCWholesale
04

Hospitality & F&B.

Restaurants, lounges, members' clubs. High-frequency creative, low-CPL bookings.

F&BLoungesMembers
05Q2 2026 · SOON

Medical & aesthetics.

Clinics, dental, surgical aesthetics. The Dubai medical tourism corridor.

ClinicsAesthetics
06

Enterprise & high-ticket.

Private banking, wealth, education, B2B with deal sizes above AED 250K.

B2BWealth
Services

One house. Every piece of the pipeline.

We operate the way a closing team operates — vertically integrated, AED-accountable, and rude about timelines. The list below is the order we'll usually engage in. Media buying is the spine; everything else feeds it.

01

Media buying.

The spine of the house. A four-stage Meta + Google + TikTok + Snapchat funnel, instrumented to your CRM's lead score and reported in AED. We buy media like we own the building — daily creative refreshes, weekly scoreboard, monthly P&L review with your sales lead.

MetaGoogleTikTokSnapchatProgrammaticOOH
Median ROAS · Q3
4.1×
Median CPL
AED 38
Daily creative refresh
6–8
The buy desk runs Monday–Friday with a 24-hour creative SLA and a 48-hour campaign-launch SLA.
→
02

Lead generation.

High-intent inbound from buyers ready to view in 21 days. Booked calendars, not MQLs.

Off-planPrimarySecondary
→
03

CRM & automation.

WhatsApp + email follow-up sequences, lead scoring, and broker round-robin built around your pipeline — not ours.

Bitrix24HubSpotTwilioBird
→
04

Creative production.

UGC, founder cuts, building walk-throughs, image ads — produced in-house, tested weekly.

UGCDirector cutsStillsReels
→
05

Branding.

Wordmark, voice, broker collateral that signals you've arrived — not that you're trying to.

IdentityDecksCollateral
→
06

Web development.

Listing platforms and broker microsites that load fast and convert. No CMS bloat.

Next.jsWebflowSanity
→
07

SEO.

Off-plan project pages and broker landing pages that rank for the searches buyers actually use.

LocalProgrammaticBacklinks
→
08

Production.

Drone, building reels, lifestyle cuts, founder interviews. The studio that feeds the ads.

DroneStudioEdit
→
Selected work

Closed pipeline. Not impressions.

Three brokerages, three different stages — pre-launch, re-position, scale. The number we care about is the one at the end of every dashboard, with AED in front of it.

META · LEAD SCORE PIPELINE · LAST 14 DAYS
SPEND
AED 480K
+18%
QUALIFIED CALLS
287
+312%
BLENDED ROAS
4.1×
+0.6×
QUALIFIED CALLSSPEND (AED, INDEXED)
EMAAR-AUTHORIZEDDOWNTOWN · OFF-PLAN

Burj Royale. 9 weeks. AED 14.2M closed.

We rebuilt the full primary-market pipeline from creative to broker handoff. The audit found AED 19K/week in misallocated spend on impression-optimized campaigns; the rebuild redirected it into Meta Lead Score + WhatsApp click-to-chat.

+312%
Qualified booked calls
4.1×
Blended ROAS
AED 14.2M
Attributed sales
CASE 01 · Q3 2025
Read the audit →
CRM · BROKER PIPELINE · WEEK 36
NEW128
Faisal A.Marina · 2BR
AED 4.1M
Hala M.Downtown · 1BR
AED 2.6M
Karim O.JBR · 3BR
AED 5.4M
BOOKED54
N. Al MarriPalm · Villa
AED 18M
M. SaifEI · 2BR
AED 3.2M
VIEWED22
A. KhouryDowntown · PH
AED 24M
SPA9
S. DemirBurj Royale
AED 8.4M
Median time · new → booked3.2 days-41%
Booked → viewed6.4 days-12%
Viewed → SPA21 daysstable
PALM JUMEIRAHVILLA · SECONDARY

A 4-broker boutique becomes inbound-first.

A founder-led content engine plus a CRM rebuild took a referral-only villa specialist from cold calls to a 54-booking-a-week pipeline by month two. We wrote the broker scripts. We placed the round-robin. We measured every minute.

6.8×
Blended ROAS
AED 22M
Attributed sales
−41%
Lead → booked time
CASE 02 · Q4 2025
Read the audit →
CREATIVE LIBRARY · WEEK 9 · 42 ACTIVE
META · REELS
Live at Burj Royale.
View today
TIKTOK · SPARK
Off-plan, fully paid.
Get the plan
META · FEED
The address. The yield.
Book showing
CTR
3.8%
+1.2pt
CPM
AED 42
-18%
CPL
AED 38
-22%
DAMAC LAGOONSOFF-PLAN · INTERNATIONAL

GCC + South Asia. WhatsApp-first qualification.

Geo-targeted Arabic and English creatives across Meta, TikTok, and Snapchat — paired with a WhatsApp-first qualification flow that disqualified browsers before they hit a broker's calendar. 42 active creatives, weekly winners scaled.

184
Booked viewings · 8wk
AED 38
Median cost per lead
3.8%
Blended CTR
CASE 03 · Q1 2026
Read the audit →
2024 — 2025 · ATTRIBUTED PIPELINE

AED 142M

In closed and attributed primary-market sales across six brokerages — since the day we opened the office. We expect to triple this number in 2026.

Why LEGACY

Six reasons brokerages call us second. And first, next time.

Most of our retainers come from clients who tried two or three other agencies first. We are the call you make once you've decided that media is a P&L line, not a marketing line.

01

One P&L. One team.

Buy desk, creative studio, CRM engineer, account strategist — all under one roof, on one P&L. No agency referrals, no white-label scaffolding, no diffused accountability.

14daysAverage ramp from kickoff to first live campaign.
02

Accountable to revenue.

We report in AED of attributed and closed pipeline — not impressions, not engagement, not vanity. Your CFO and our buy lead see the same dashboard.

AED 142MVerified attributed sales since the office opened.
03

Dubai market fluency.

Off-plan, primary, secondary. SPA cycles, Emaar pricing, Damac payment plans. We talk to brokers in their language and to buyers in theirs — both Arabic and English.

EN · ARNative creative production in both languages, in-house.
04

Aggressive on creative.

Six to eight new creatives per account per day. Weekly winners scaled, losers killed. The brand stays editorial; the testing engine never sleeps.

6–8/dayNew ad creatives produced in-house, per retained account.
05

Conservative on capacity.

Two new mandates per quarter. We turn down more than we sign. The clients we keep get the buy desk's full attention.

2/quarterNew accounts onboarded. The rest of the calendar is service.
06

Built for the closer.

We don't pitch reach. We pitch booked calendars, qualified showings, and signed SPAs. Our scoreboard is your sales lead's scoreboard.

SPA · 1stFirst booked showing to signed SPA — the only metric that matters.
How we work

Five stages. No discovery deck.

We are not a creative agency that runs ads on the side. We are a media buying house. Engagements are linear, AED-priced, and reviewed against a single weekly scorecard.

01→

Strategy

Two-week paid audit: your inventory, your CRM, your last 90 days of spend. Delivered as a written report.

WEEK 0–2Paid
02→

Creative

Studio sprint: ad creatives, broker collateral, building reels, founder cuts. 30+ assets before launch.

WEEK 2–4Studio
03→

Launch

Live media on Meta, Google, TikTok. CRM scoring, broker round-robin, WhatsApp first-touch — wired in.

WEEK 4–6Buy desk
04→

Optimize

Daily creative tests. Weekly scoreboard with your sales lead. We kill losers fast and scale winners faster.

WEEK 6–12Daily
05→

Scale

Once unit economics hold for 30 days, we double the budget — and the team. New verticals. New geos.

WEEK 12+Quarterly
Creative & content

The studio that feeds the ads.

Six to eight new creatives per retained account per day. Drone, studio, founder cuts, UGC, OOH, dark posts. Editorial brand on the outside, performance testing engine on the inside — both running in the same room.

META · REELSVIDEO
Live at Burj Royale.
0:32 · BUILT IN-HOUSE1.2M views
3.8% CTRAED 38 CPL
META · FEEDCAROUSEL
The address. The yield. The plan.
5-CARD CAROUSELQ4 · BURJ ROYALE
4.1× ROAS
TIKTOK · SPARK9:16
Off-plan, fully paid.
DRONE + STUDIO847K views
+312% qualified
OOH · SHEIKH ZAYEDPLACEMENT
Mandate the address.
OUT-OF-HOME · DXB12.4M imp.
6-week run
YOUTUBE · TRUEVIEWFOUNDER CUT
The closer's case. Six minutes.
DIRECTOR CUT · 6:1298% completion
6.8× ROAS
INSTAGRAM · STORIESSET OF 8
The villa. The view. The viewing.
PALM JUMEIRAH184 booked
WhatsApp first-touch
On the record

Quoted by the closers. Not the marketers.

Every testimonial below comes with a CFO and a CRM behind it. We provide spreadsheets on request. Names and roles are real; some attribution is held back at the client's preference.

“
We've worked with four agencies in three years. LEGACY is the first one that didn't open with a deck. They opened with a spreadsheet — our spreadsheet — and a number they were willing to be wrong about. Nine weeks later we closed AED 14.2M.
A. KhouryManaging partner · Brokerage, Downtown
ON FILE · Q4 2025
They run our pipeline like it's a P&L line. The Monday scoreboard tells me what the buy desk owes me before I have to ask.
N. Al MarriCEO · Villa boutique, Palm Jumeirah
VIDEO · Q1 2026
The first campaign paid for the audit twice over by week six.
S. DemirHead of sales · Off-plan developer
VIDEO · 2:18
2 NEW MANDATES · Q1 2026 · BY APPLICATION

Spend the next quarter buying the building.

Two retainer slots open for the new quarter. Brokerages spending AED 50K+ per month on media, with a CRM in place and a sales lead who answers the phone. The audit is paid. The first call is free. The numbers either work or they don't — we'll tell you which, in writing, within fourteen days.

14 daysAUDIT TURNAROUND
AED 50KMINIMUM MONTHLY SPEND
2/ quarterNEW MANDATES TAKEN
90 daysCOMMITMENT, MONTHLY AFTER
Apply for the audit

Audit our pipeline before you commit to anything.

A two-week paid audit of your current spend, CRM, and creative — delivered as a written report, a 90-minute call, and a pricing proposal. We close the audit whether or not you sign on. No deck, no demo. A spreadsheet and a number.

MIN. SPEND
AED 50K / month
ENGAGEMENT
90-day commitment, monthly thereafter
VERTICAL
Real estate brokerage · primary focus
GEO
Dubai · Cairo by appointment
CAPACITY
2 new accounts per quarter
RESPONSE
24-hour turnaround on every application
Audit application · 05
24-hour response.